Privacy Policy
Last updated: May 2026
Who we are
Figure My Trigger ("FMT", "we", "us") is operated by the FMT team. We are building a mobile application designed to help people identify personal food triggers through a structured self-guided process. Our website is figuremytrigger.com.
What this policy covers
This policy explains what information we collect through our website (figuremytrigger.com), how we use it, and your rights. When the FMT app launches, this policy will be updated to cover app-specific data practices.
What we collect
At this stage, our website collects the following:
- First name and email address — provided voluntarily when you join our waitlist. This is collected and stored by our email service provider, MailerLite.
- Website analytics data — we use Google Analytics to understand how visitors use our site. This includes anonymised data such as pages visited, time on site, approximate location (country/city level), device type, and browser. Google Analytics may use cookies to collect this information.
We do not collect phone numbers, payment details, or health information through our website.
How we use your information
We use the information we collect for the following purposes:
- To notify you when FMT is available for download
- To send occasional updates about our progress (infrequently — we respect your inbox)
- To understand how visitors interact with our website so we can improve it
We will never sell, rent, or share your email address with third parties for marketing purposes.
Third-party services
We use the following third-party services that may process your data:
- MailerLite — to manage our waitlist and send emails. MailerLite's privacy policy is available at mailerlite.com/legal/privacy-policy.
- Google Analytics — to collect anonymised website usage data. Google's privacy policy is available at policies.google.com/privacy.
- Netlify — to host our website. Netlify's privacy policy is available at netlify.com/privacy.
Cookies
Our website may use cookies set by Google Analytics to collect anonymised usage data. These are small text files stored on your device. You can disable cookies through your browser settings at any time, though this may affect how certain features work.
Your rights
Under UK GDPR and EU GDPR, you have the right to:
- Request access to the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data
- Withdraw consent at any time (for example, by unsubscribing from our mailing list)
- Lodge a complaint with a supervisory authority
To exercise any of these rights, contact us at the address below.
Data retention
We retain your email address for as long as you remain subscribed to our waitlist. You can unsubscribe at any time using the link included in every email, and your data will be removed from our mailing list.
Children
Our website and service are not directed at anyone under the age of 16. We do not knowingly collect data from children.
Changes to this policy
We may update this policy from time to time, particularly when the FMT app launches and we begin collecting additional types of data. When we make significant changes, we will update the "last updated" date at the top of this page.
Contact us
If you have questions about this policy or your data, you can reach us at:
hello@figuremytrigger.com